Lead Generation
The Roofing Contractors in Ottawa website is a lead generation site design to build a list of targeted prospects interested in hiring a roofing contractor to install or repair the roof on their home.
This campaign used a combination of social media, video production and media distribution as well as search engine optimization in order to get top Google rankings and build a list of over 153 prospects.
The lead capture page currently boasts an unheard of 62% conversion rate based upon its design and what we call “bait”, a free report advising prospects on how to avoid getting ripped off by a roofing contractor.